Creative Process

Oliver Endahl

Today I want to talk about what I call "The Creative Process". 

I talk to many people, and a lot of them have creative ideas. For example, let's use writing & photography as creative ideas. A lot of the time I'll ask people if they have ideas pertaining to their hobby of writing or photography, and of course they do. Some people will want to write a book, or a screen play, & some people will want to do a photoshoot with a concept they've recently thought of. However a lot of people never act on these ideas. 

The reason for this is because they think they need to have the whole idea mapped out ahead of time. They need to feel they understand the idea completely, & from my experience, it's almost the exact opposite. 

When doing something creative, I find it's always best to just start. Once you have an idea for a novel, just start writing it. You can write any scene from the novel, it doesn't need to be in the correct order. Or if you have an idea for a photoshoot, don't wait a few months and try to plot it out 100%, get some people together and try the concept as soon as you can. It doesn't have to be perfect. Once you start writing or photographing, you're going to learn at a rapid pace and quickly figure out what's working with the idea, and what's not working. 

When I started Ballet Zaida I only knew that I wanted to spread the word about ballet and that I wanted to use photography and the internet to do it. I wasn't even aware that Instagram would be Zaida's first source of popularity. I began the project using only Facebook. (Instagram was either brand new, or hadn't even come out yet at the time.) It was through trial and error and just attacking idea after idea to figure out, not only what was the best way to run a photoshoot, but also the best way to post the photos to the internet, so they would be seen by the maximum amount of people. 

This process continues on forever. So if you have a creative idea, go after it. I bet you'll be surprised with the results. 


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